Your Ride, Your Way, Your Price

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Description

Our campaign for Egypt hits the streets with full force — soundtracked by Khaled, Ahmed Santa, and Lella Fadda.
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About project

No detours. Just bars that speak truth:

“I’ll shape it, I’ll tailor it, I’ll deliver it straight to your mind.”

“If it’s not my way, I’ll leave it behind.”

It’s a tribute to every rider who doesn’t want the standard ride — but their ride.Fair price, right vehicle, real control.Because inDrive isn’t just another option — it’s your way to move different.

Credits:

Marketing Communications:
Sanaaya Ivanova, Assel Nurkabayeva
Creative Team:
Irina Durova, Irina Shamgunova, Stepan Durov
Production Team:
Marketing Team:
Anna Migal, Sergei Balandiuk, Mina Emad, Nour Dawood
Production Company:
Etegah
Producers:
Brand Team:
Daria Agafonova

Awards:

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