Pakistan - Safe Rides for a Fair Price

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Description

The campaign's core message is about building trust, ensuring users that they can enjoy safe rides at fair prices. Key features include location sharing, hidden number functionality, and included insurance.
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About project

Our 'Safe Rides for a Fair Price' campaign highlights inDrive's dedication to ride safety. The upcoming campaign, scheduled for later this year, will emphasize comfort. We filmed all videos in Karachi to ensure our content authentically resonated with local audiences. Facing challenges like managing remote shoots and coordinating across multiple time zones, our team expertly navigated and brought their creative visions to life. Through dedication and teamwork, we transformed potential hurdles into creative successes.

Credits:

Marketing Communications:
Irina Arebinia, Anna Treneva
Creative Team:
Julia Andriyanova, Islom Guluamov, Polina Polyakova, Eldar Selimov
Production Team:
Lana Lee, Olga Nikolich, Daria Gusarova
Marketing Team:
Hassan Zaman, Mark Opanasyuk, Natalia Makarenko
Production Company:
Pendulum Films
Producers:
Masooma Qadir
Brand Team:
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