India - It’s Up to You, Not the App

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In the bustling cityscapes and vibrant towns, where every ride tells a story, inDrive is reshaping the way we travel and connect. Our mission is to carve out a larger market share and cement our reputation as the go-to app for affordable, fair rides.
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About project

Our team has worked hard on this special project. We conducted extensive research to find a spokesperson who aligns with our values of fighting injustice and creating a fairer world. Vikrant Massey was the perfect choice.

This campaign was filmed in India, capturing the vibrant local spirit. Despite the complexities of creating content across different time zones and adding a cricket-themed script, our collaboration with Vikrant was a success.

Credits:

Marketing Communications:
Irina Arebinia, Evgenia Egorova
Creative Team:
Adrian Ho, Liyana Zolkiffl, Abhijeet Singh
Production Team:
Lana Lee, Olga Nikolich, Daria Gusarova
Marketing Team:
Mark Opanasyuk, Avik Karmakar, Natalia Makarenko
Production Company:
SeeOn
Producers:
Akshay Donde
Brand Team:
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