Bali Launch RH 360

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Description

Local families living in Bali often face the question of whether to travel together in comfort by car or save money by taking a motorbike. But with the new inDrive app, they no longer have to choose — comfortable rides have become more affordable thanks to the ability to negotiate the price.
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About project

The campaign targeted two audiences in two stages:Locals — inDrive as a new option for pocket-friendly long rides with family, made possible by setting your own price.Foreign Tourists — inDrive as an ideal option for exploring the island with friends, also thanks to the power of price negotiation.

Credits:

Marketing Communications:
Evgenia Egorova
Creative Team:
Adrian Ho, Liyana Zolkiffli, Long Le
Production Team:
Marketing Team:
Alexander Styukhin
Production Company:
Producers:
Brand Team:
Elizaveta Neverova

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