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Our goal was to deliver the campaign message “Preço justo, jogo justo” ("Fair price, fair game”) — clearly and impactfully. But we had to do it with a major constraint: just 1.5 hours total for all three players, including makeup and wardrobe. To make things even trickier, the only available date coincided with the G20 summit in Rio, meaning roadblocks, security restrictions, and unpredictable logistics.We didn’t just face challenges — we embraced them. And we nailed it with creativity!
To minimize risks, we split the shoot across two cities. First, we filmed the players on a green screen at Flamengo’s training base in Rio. After, we completed the remaining shots in São Paulo.
The first campaign (2024) performed so well across OOH and digital that we extended our partnership with Flamengo into 2025!
The second campaign successfully launched in early 2025, proving that smart planning and creativity can overcome any production challenge.
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