Malaysia - Ride for a fair price

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We've launched our ambitious 360° Campaigns in Southeast Asian countries, with the 'Safe Rides for Fair Prices' campaign launched in Malaysia.
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About project

Our team has been hard at work crafting Online Video Ads and developing Key Visuals for both OOH and Digital platforms, conveying the value-for-money proposition while emphasizing inDrive's commitment to safety and boosting demand for moto rides.

Despite the challenges of time zone differences and managing simultaneous campaigns across the region, we successfully produced locally relevant advertising creatives. All shoots for the three countries — Indonesia, Malaysia, and the Philippines — took place in Malaysia to optimize production, allowing us to create videos for the whole region.

Credits:

Marketing Communications:
Irina Arebinia, Andrei Samsonov
Creative Team:
Adrian Ho, Liyana Zolkiffli, Long Le, Reno Stefan
Production Team:
Lana Lee, Olga Nikolich, Daria Gusarova
Marketing Team:
Artyom Lelikov, Natalia Makarenko
Production Company:
Passion Pictures
Producers:
Jaan Kit
Brand Team:
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